Charlie Smiles Toys
Marketing Consultancy
Toys & Children's Entertainment
Product development, marketing, and branding experts
At Charlie Smiles, where play meets innovation and fun. We bring your concepts to life and create extraordinary experiences for your brand and your consumers. With a wealth of experience in strategic marketing, campaign management, collectible programs, consumer experiences and toy concept, design and production, we ensure every project is a success.
Case studies
Explore our portfolio of collectibles, marketing campaigns and unique family and kid experiences.
Woolworths Free Fruit for Kids Campaign
Objective: To promote healthy eating habits among children and enhance the shopping experience for families.
Woolworths Ancient Animals Collectibles Campaign
Objective: To educate children about prehistoric animals while driving store visits and sales.
Woolworths Domino Stars Featuring Disney Pixar Collectibles Campaign
Objective: To create an exciting and interactive collectible campaign that attracts both children and adults.
Woolworths & Countdown's Bricks Store Collectibles Campaign
Objective: To engage families with an interactive and creative building experience.
Woolworths Baby & Toddler Club
Objective: To support new and expecting parents with tailored offers, advice, and community engagement.
Woolworths Discovery Garden Collectibles Campaign
Objective: To promote sustainability and gardening among families while driving customer engagement.