Charlie Smiles Toys
Elevate your brand with our consultancy services
![Two children playing with stuffed animal toys](https://charliesmilestoys.com/wp-content/uploads/2023/12/pexels-cottonbro-studio-3662839-2.jpg)
Where play meets innovation and fun!
At Charlie Smiles, we bring your concepts to life and create extraordinary experiences for your brand and your consumers. With a wealth of experience in strategic marketing, campaign management, collectible programs, consumer experiences and toy concept, design and production, we ensure every project is a success.
Case studies
Explore our portfolio of collectibles, marketing campaigns and unique family and kid experiences.
![](https://charliesmilestoys.com/wp-content/uploads/2024/06/pexels-320382276-13686313.jpg)
![CharlieSmiles logo](https://charliesmilestoys.com/wp-content/uploads/2023/12/CharlieSmiles-logo.png)
Woolworths Free Fruit for Kids Campaign
Objective: To promote healthy eating habits among children and enhance the shopping experience for families.
![](https://charliesmilestoys.com/wp-content/uploads/2024/06/pexels-cottonbro-4720378.jpg)
![CharlieSmiles logo](https://charliesmilestoys.com/wp-content/uploads/2023/12/CharlieSmiles-logo.png)
Woolworths Ancient Animals Collectibles Campaign
Objective: To educate children about prehistoric animals while driving store visits and sales.
![](https://charliesmilestoys.com/wp-content/uploads/2024/06/pexels-cottonbro-8102745.jpg)
![CharlieSmiles logo](https://charliesmilestoys.com/wp-content/uploads/2023/12/CharlieSmiles-logo.png)
Woolworths Domino Stars Featuring Disney Pixar Collectibles Campaign
Objective: To create an exciting and interactive collectible campaign that attracts both children and adults.
![](https://charliesmilestoys.com/wp-content/uploads/2024/06/pexels-rdne-8363119.jpg)
![CharlieSmiles Logo](https://charliesmilestoys.com/wp-content/uploads/2024/01/Charlie-Smiles-logo-300x269.png)
Woolworths & Countdown's Bricks Store Collectibles Campaign
Objective: To engage families with an interactive and creative building experience.
![](https://charliesmilestoys.com/wp-content/uploads/2024/06/pexels-littlesoad-2803979.jpg)
![CharlieSmiles logo](https://charliesmilestoys.com/wp-content/uploads/2023/12/CharlieSmiles-logo.png)
Woolworths Baby & Toddler Club
Objective: To support new and expecting parents with tailored offers, advice, and community engagement.
![](https://charliesmilestoys.com/wp-content/uploads/2024/06/pexels-rdne-7782156.jpg)
![CharlieSmiles logo](https://charliesmilestoys.com/wp-content/uploads/2023/12/CharlieSmiles-logo.png)
Woolworths Discovery Garden Collectibles Campaign
Objective: To promote sustainability and gardening among families while driving customer engagement.