Charlie Smiles Toys

Elevate your brand with our consultancy services

Two children playing with stuffed animal toys

Where play meets innovation and fun!

At Charlie Smiles, we bring your concepts to life and create extraordinary experiences for your brand and your consumers. With a wealth of experience in strategic marketing, campaign management, collectible programs, consumer experiences and toy concept, design and production, we ensure every project is a success.

Case studies

Discover how we've helped brands achieve success.
Explore our portfolio of collectibles, marketing campaigns and unique family and kid experiences.
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Woolworths Free Fruit for Kids Campaign

Objective: To promote healthy eating habits among children and enhance the shopping experience for families.

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Woolworths Ancient Animals Collectibles Campaign

Objective: To educate children about prehistoric animals while driving store visits and sales.

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Woolworths Domino Stars Featuring Disney Pixar Collectibles Campaign

Objective: To create an exciting and interactive collectible campaign that attracts both children and adults.

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Woolworths & Countdown's Bricks Store Collectibles Campaign

Objective: To engage families with an interactive and creative building experience.

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Woolworths Baby & Toddler Club

Objective: To support new and expecting parents with tailored offers, advice, and community engagement.

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Woolworths Discovery Garden Collectibles Campaign

Objective: To promote sustainability and gardening among families while driving customer engagement.

Get in touch

Ready to elevant your brand? Contact us today to discuss your project and learn how we can help.